Research and market studies consistently show that consumers feel overwhelmed and mistrustful of contracts filled with fine print and legal jargon. This mistrust can affect customer acquisition and retention, highlighting the need for a shift towards more transparent practices.

For “True Transparency” campaign, the visual direction should embody simplicity, transparency, and a customer-centric approach that reflects o2’s commitment to clear and honest communication. Bubbles are placed in iconic city locations as metaphors for transparency and openness in communication. Each bubble serves as a physical and interactive representation of o2’s commitment to transparent practices.

The campaign will be executed through interactive bubble installations in key cities like Berlin, Hamburg, and Cologne, complemented by a robust social media campaign using hashtags #TrueTransparency and #o2ClearFuture to amplify user engagement. Additionally, partnerships with both local and international influencers will generate buzz and provide authentic testimonials about the simplicity and transparency of o2’s new contracts.

Our strategy combines impactful visual installations that symbolize transparency with educational content showcasing the benefits of clear contracts, enhancing community engagement both online and at interactive sites to resonate broadly and foster a shared experience.